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Research papers

How American fragrance brands can effectively address multi-cultural differences

New perfume launches from leading American brands are often disappointing abroad, especially in France in comparison to their success in the United States.Leading American brands in other industries experience the same difficulty. Increasing cultural...

Catalogue: ESOMAR Fragrance Research Conference 2005
Authors: Frédéric Miedzinski, Alan Appelbaum
Company: Market Probe International Inc.
May 15, 2005
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Citation

Miedzinski and Appelbaum (2005a, May 15). How American fragrance brands can effectively address multi-cultural differences. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-american-fragrance-brands-can-effectively-address-multi-cultural-differences


Research papers

Even cowboys get the blues

This paper sets out to argue that the influence American culture exerts on (young adult) European consumers is showing signs of decline, as a result of a decline in the relevance of the values of the 'America Brand', as currently expressed. It...

Catalogue: ESOMAR Qualitative Ascending Conference 2002
Authors: David Burrows, Sarah Castell
Company: Flamingo
November 10, 2002
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Citation

Burrows and Castell (2002a, November 10). Even cowboys get the blues. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/even-cowboys-get-the-blues


Research papers

African-American and Latino youth consumer study

African American and Latino urban youth represent a culture that is oppositional to the values, norms and institutions of mainstream culture. They spend time attempting to differentiate themselves from mainstream culture in exchange for...

Catalogue: Ethnic Marketing 2000
Author: Ivan Juzang
July 1, 2000
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Citation

Juzang, I. (2000a, July 01). African-American and Latino youth consumer study. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/african-american-and-latino-youth-consumer-study


Research papers

Global growth of US values among youth

Michael Porter suggests that a nation's firms are often international leaders in industries that are related to the nation's national passions. A firm developing product for demanding and sophisticated consumers in the home market gets an earlier...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?
Author: Jeanne Binstock van Rij
June 15, 1992
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Citation

van Rij, J. B. (1992a, June 15). Global growth of US values among youth. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/global-growth-of-us-values-among-youth